Why Most Businesses Are Data Rich And Insight Poor
Most organizations already have the data they need. The problem is that nothing is paying attention to it. Here is how to change that without a massive project.
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News and Thinking
Practical notes on custom software, AI, and the discipline of turning data into decisions.
Turning Existing Traffic Cameras Into Safety Sensors
Most intersections are recorded and almost none are analyzed. Computer vision can change that using the cameras municipalities already own.
Read article →Sustainability Starts With Measurement
Water and electricity are precious. To reduce usage and achieve sustainability, you first have to be able to track it. What that looks like for a water park.
Read article →What To Expect When You Commission Custom Software
Custom software has a reputation for surprises. It does not have to. Here is how a well run project actually unfolds, from the first conversation to launch.
Read article →Marketing With Data Discipline
If you cannot measure it, it is decoration. How we approach websites and campaigns as systems with a job to do, and why speed and structure matter more than most people think.
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